Tuesday, June 25, 2013
One of the advantages with certain types of freelancing is the ability to be able to do so without being tied to any particular location.
By taking up one of these vocations one can choose to work from locations where the living costs are cheaper and the climates warmer.
Here is a list of several lines of work that one could explore if they are attracted to this idea.
Copywriting is the skill of being able to write well, sell and market products and services. If you are familiar with advertising and are good at persuading people with your writing, this could be a lucrative career for you.
As copywriting is closely associated with sales, this can make it easier to claim justification for higher payment as well. With the internet becoming more widespread and consumers increasingly shopping online, this makes it a fertile ground for copywriters to help out with online adverts, email campaigns and various forms of other online media.
Search Engine Optimization entails helping websites boost their rankings in search engine results by using various techniques. By helping websites do this, they ensure that their website remains more visible to potential customers and increases traffic to the site.
The techniques used range from the above board, white hat, search engine approved techniques to the more underhand, black hat techniques. As an effective SEO campaign can take some time to see results, many may be tempted by the instant gain that black hat methods often offer, but history has shown that many of these tactics are frequently clamped down on and penalized by the search engines.
SEO breaks down into various different components, namely on-site analysis, keyword research, competitive analysis and link building, so you also have the option of specializing in one of these particular areas.
Adwords refer to Google adverts that appear on the right hand side of search results, which are charged on a pay-per-click basis. For a business aspiring to leverage this opportunity, Adwords campaigns can be relatively easy to set up. However, optimizing them takes some considerable expertise and in-depth understanding which is where an Adwords Trainer comes in.
To start off in Adwords, Google offers plenty of material for beginners. Being familiar with copywriting is also useful when looking at how the adverts should be worded. Once you have had some experience and are up-to-speed with the latest developments in Adwords, you can offer consulting services as an Adwords trainer remotely.
Affiliate marketing enables freelancer to earn money for promoting other people’s products. You receive a commission for every sale. Some quite generous commissions are available and how much you make depends on your your promotional skills and how effectively you promote the product.
Again, this requires copywriting skills – the more you are able to entice your readers, the better. This works particularly well with blogs or existing websites with a strong readership, as long as you are able to provide trustworthy recommendations.
These are just a few freelance options. Share your freelance ideas in the comments section.
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